CURRENTLY WE ARE THE GLOBAL MARKET LEADER IN CHINESE SOCIAL MEDIA ACCOUNT SUBSCRIPTIONS FOR WESTERN ARTISTS AND IN 2020 WE HAVE CHOSEN TO BRING THESE SERVICES TO A NEXT LEVEL FOR HIGH END CUSTOMERS THAT TRULY AIM TO CONQUER THE CHINESE MARKET.

if you think you’re ready for china
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IF YOU THINK YOU ARE READY FOR CHINA

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CHINA DOES not USE WESTERN SOCIAL MEDIA

BUT YOU PROBABLY KNEW THAT ALREADY

CHINA DOES NOT USE WESTERN SOCIAL MEDIA​

Weibo - 微博

Weibo is one of the biggest social media and micro blogging platforms in china. mainly interesting for more, established artists. You can compare it to facebook and twitter

Netease - 网易音乐

Netease is a freemium music streaming platform offering its artists a socials wall with many tools to engage their audience

douyin - 抖音

This is China's fastest-growing streaming platform with interactive comment display functionality. Known for its superior viewer experience. you might know its western couterpart tiktok

bili bili - 哔哩哔哩

Bilibili is a Chinese video sharing and live streaming platform themed around anime, manga, and game fandoms. Users can submit, view, and add commentary subtitles to videos.

WECHAT - 微信

Wechat is a socialmedia app which can be seen as a combination of twitter, facebook and whatsapp the app relies heavily on the use of QR-Codes these codes can be used to add contacts and pay in shops. The platform is used by many companies to share news in a convenient and interacting way

QQ - QQ音乐

QQ MUSIC is a freemium music streaming service in china partly owned by spotify with with 700million users and an estimated 120 million subscribers

KuGou - 酷狗音乐

Kugou is a chinese music streaming and download service with more than 800 million users it's also the largest music streaming platform in the world

HUYA - 虎牙直播

HUYA is a Chinese video live streaming service that primarily focuses on video games and music.

TO BREAK THIS BARRIER, in the past years we have been developing a range of services to ensure that you have all possibilities to enter the Chinese market in your hands.
YOU ARE ABLE TO DO THIS WITH OUR HELP, as an artist or as a management company and apart from gaining an initial foothold, it’s all about diving into the market on a structural basis and connecting to the right stakeholders while achieving your aspired results..

Artist & Management

SERVICES

Verification

Claim and verify the Chinese social media channels that suit you the best

Branding

Adapt your marketing and branding strategy towards the Chinese market

Distribution

Distribute and promote your music and live streams at the Chinese channels

Marketing

Create marketing campaigns to attract Chinese fans, generate shows & set up Chinese tours

Merchandise

Develop, create and sell merchandise items in China as well as importing them to the West

Integration

Letting you collaborate with
Chinese artists, influencers and brands

client

Testimonials

‘Gateway to China’ allowed me to pioneer with my underground hardstyle sound in a new market where the crowd is still eager to get in touch with new music. The rise of the harder styles in China has just begun and nobody knows this is going to lead to in the end!

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DJ THERA Pieter Heijnen

With the support of ‘Gateway to China’ I was able to bring my melodic deephouse sound to new crowds in China and in this way bring new dimensions to the Chinese club and festival scene.

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Sam Feldt Sammy Renders

Testimonial soon

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Angerfist //REDACTED

Why us?

Currently WE ARE THE GLOBAL MARKETLEADER in Chinese social media account subscriptions for Western artists and in 2020 we have chosen to
bring these services to a next level for high end customers that truly aim to conquer the Chinese market.

Dutch CREW

Our Dutch Gateway to China team is focused on listening carefully to the desires and ambitions of the artists and their management. 
We advise them on how to approach their goals and together we put the strategy to work with clear deadlines and transparent financial overviews.
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Merlijn Poolman Dutch native
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Floris Jonker Dutch native
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Julien Vroling Dutch native
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jeanne zhang Chinese native

CHINA BASED CREW

In China most of the practical work on your social media accounts is done. The team is in close contact with the relevant clubs, festivals, news outlets and other partners that might be interested in collaborating with the Western world. Current trends on Chinese social media are closely being monitored by the team and Western content of artists is adapted or created new with input from the Chinese team when needed.
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Paul Neuteboom Dutch native
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Alex Ho Chinese Native
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Ella GUD Russian Native
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Jinny Chinese Native

SIGN UP JOIN ENROLL COMMIT ENGAGE

Let's get started
Let Gateway to China be your sidekick in the ambitions to conquer China.

We have the skills, the knowledge and the team in order to embark on a successful mission together with you.
We love to answer all questions you might have,
so get in touch with us and let’s get started!

SIGN UP JOIN ENROLL COMMIT ENGAGE

GTC Blog: A beginner’s guide to understanding the Chinese music streaming platforms

It is possible that your music has been released in China before, or that you are thinking of entering the Chinese music scene. With over 1.4 billion inhabitants, this could be a huge opportunity for your career. As a foreigner it is nearly impossible to gain access to the Chinese internet. 

China does not use western social media or search engines, so you might have no clue on how to start your research. And if you already do manage to find the right media channels, it probably will be very hard to understand the Chinese platforms, especially being unfamiliar with the platform structures, designs and of course not being a native speaker. 

So, to make sure that you will have a better understanding of the Chinese domestic streaming market, we will go over the largest and most important Chinese music platforms in this article. 

There are three major players in the music streaming market in China:  Tencent Music Entertainment, NetEase Cloud Music and Ali Music. 

Tencent Music Entertainment
The large music streaming company Tencent owns three large streaming services: 

QQ Music, Kugou Music and Kuwo Music
With over 650 million active monthly users, this is by far the most important Chinese streaming company.  

QQ Music
mainly focuses on popular and mainstream artists targeted at younger music fans in China. It has a large music library and offers an extensive assortment of music (related) videos. 

Kugou Music
offers users music content that is trending on the internet through 2 different services. Kugou music offers entertainment focused on mass-market and Kugou live is a platform where concerts, performances and a variety of interactive live streams take place. 

Kuwo Music
especially focuses on specific genres such as children’s music and DJ mixes, to capture a more specific segment of the market. Kuwo also offers a live streaming platform just as Kugou called Kuwo Live.

NetEase
Another dominant player in the market is NetEase Cloud Music aka Music163. NetEase uses a freemium business model which means that all basic services are free of charge. Extra features can be unlocked by signing up for a subscription. The company offers a music database with over 10 million songs. An interesting growth trend of electronic music playlists on NetEase is happening. There was a 128.1% growth from 2016 to 2017 and in the past years this trend is steadily progressing. 

Ali Music
The third largest domestic streaming platform is Xiami, which is owned by the Chinese company Alibaba. Over the years Xiami Music has been merged with another streaming service called TTPOD and since 2015 it is called Ali Music.

Other platforms
It is worth mentioning that the only Western streaming platform in China is Apple Music. However, since the company joined the market in 2015, its market share is relatively small compared to the three dominant Chinese companies

Other video platforms worth mentioning (with a strong focus on gaming, video but also music) are Huya, Douyu and Bilibili while Douyin (the original platform where TikTok is based upon) is growing so rapidly that we will dedicate a full post on that platform soon. 

Gateway to China can help you set foot into the Chinese market and help you reach the audiences on all major platforms. We offer various tailored services that will help you to achieve your aspired goals. We would love to answer all your questions, so do not hesitate to contact us!